LECTURE | May 26, 2015 | 6:00 pm
RECEPTION | 5:00 pm
Alder Hall, 1310 NE 40th Street, University of Washington
How to Inspire People to Engage in Pro-Environmental Actions
Dr. LINDA STEG, Environmental Psychologist
Respected Scholar, Author, and Professor
University of Groningen, The Netherlands
Pro-environmental behavior is often believed to be less attractive (e.g. more expensive, time consuming, effort), which may inhibit pro-environmental choices. Despite this, many people do engage in sustainable actions. Why are they willing to do so? Dr. Steg will argue that values are a key motivating factor in this respect. In this lecture Dr. Steg will elaborate on which values are likely to promote or inhibit sustainable actions, and discuss factors that activate or deactivate values, thereby affecting the likelihood of pro-environmental choices.